FSEC Hot Sauce and Energy Drinks
Since 2010 FSEC has partnered with "Ass Kickin' Southwest Specialty Food, Inc." to bring in their most popular give away... Hot Sauce! When it comes to meeting a new client, seeing an old business partner, or just stopping in to say hi, FSEC always comes prepared with their hot sauce in hand. Catherine took over designing the Hot Sauce Labels when she joined the company in June of 2020 and continued till she left in August of 2024.
During her time at FSEC, she learned that the office was big on Energy Drinks.
So, Catherine thought, why not have an energy drink giveaway item too?
To the drawing board she went, to create the first ever FSEC Energy Drink!
FSEC Hot Sauce Labels
Energy Drinks
Catherine started with many sketch designs. She wanted to incorporate a similar "scribble" design to the mural she recently completed. Using the Sales Managers face for one design and the CEO for two others.
Design Phase 2, Curt's Fuel
It was obvious that the face of the CEO was the funniest and most memorable. Catherine wanted to have a true name for the Energy Drink. Talking with her coworkers the name was created, Curt's Fuel!
Three more mockups of FSEC's CEO Curt were created.
Final Design
After a few tweaks, Catherine's FSEC Curt's Fuel Energy Drink Label was complete and ready for print.
CEO Curt with his Curt's Fuel at the AASBO Trade Show!
